Meet the sweet side of dark.

Brookside and goDutch partnered to rethink the brand through a conceptual lens: what makes Brookside emotionally and sensorially distinct, and how can packaging communicate that idea at a glance?

A split-pack design frames contrast as the brand’s story: one side uses bold, saturated color for flavor; the other uses illustration and tactile cues for origin. Color conveys taste and mood, illustration conveys provenance, and the product remains focal.

Texture and finish act as signifiers: clustered pieces use lively, bubbly compositions, informal and approachable; covered fruit gems use clean, refined treatments, precise and premium. Granola bars use transparency and color accents to integrate into the family while letting their texture speak.

The thinking favors clarity over clutter: every design choice is meant to articulate the idea of delightful contrast — indulgent dark chocolate balanced with bright, honest fruit and hearty granola — so the packaging reads as a single expressive statement about what Brookside is and why it matters.

Studio | goDutch - Cincinnati, OH

Creative Director | Andy Keene

Strategy Director | Tammy Anthony

Senior Designer | Lori Ravensbeck

Designer | Zach Janszen