SC Johnson handed BrandImage a blank canvas: a new line of all-natural pest control, ground up. I led the strategy, concept, visual identity, copywriting, and naming, turning an open brief into a cohesive, premium brand.

Where sea meets sky. Nature and protection, seamlessly aligned.

I positioned Salt+Sky as a chic coastal lifestyle label for ingredient-infused deterrents that hold their own against conventional sprays and candles. The system is built to invite discovery: in-store stations let shoppers blend their own botanical tonics, and boutique partnerships bring the brand to audiences that already share its values.

I named the brand to evoke the horizon where ocean meets atmosphere: a simple, elegant metaphor for the whole proposition.

Premium. Experiential. Unmistakably natural. A pest control brand that actually respects the planet, and the shopper.

Studio | BrandImage

Executive Director | Don Childs

Creative Director | Michael McCuskey

Senior Designer | Zach Janszen