I created a logo and campaign key art elements for AT&T’s new consumer security service AT&T Active Armor. Key consumer takeaways we wanted to convey were highlighting its simplicity, dependability, and commitment to privacy.

The design helps elevate AT&T’s goal of leading the industry in privacy and security while still feeling approachable and part of AT&T’s ecosystem. This brand and marketing campaign launched during March Madness 2022 which AT&T was a presenting partner. This allowed us to launch the product during a nationwide event and with multiple spots. The length of the launch allowed AT&T to establish trust with consumers that we cared about their privacy.

Studio | AT&T - Dallas, TX

SVP, Marketing & Brand Strategy | Kevin Peck

VP, Marketing & Brand Strategy | Peter Borowski

Director, Brand Design & Digital | Oliver Dudley

Senior Designer | Zach Janszen