A creative director who turns ambition into action. I lead brand systems, identities, and integrated campaigns for the folks who want their work to look and feel genuinely different, blending strategy, a people-first approach, and a little fearless style. The goal is always the same: clear, polished, boldly on purpose.
Aligning Guides. Improving Vibes.
Aligning Guides. Improving Vibes.
Here’s the tea…
Creative director with 15 years of building brands across CPG, spirits, beauty, pharma, retail, and tech, from Fortune 5 giants to Mom n' Pop shops. I genuinely like them both. Currently Associate Creative Director at CVS Health, based in Cincinnati, OH.
Consumer insight, creative strategy, and brand architecture are where I live; craft is where I stay sharp.
Specialties
Brand identity, brand and product architecture, brand and go to market strategy, consumer packaging, team building, cross-functional collaboration, print and digital know-how, retail, brand experiential and activation, generative AI, and consumer behavior.
