Medicare is a maze. Attain Health exists to help active seniors walk through it without the headache, and my job was to make the brand look and feel like that promise.

Easeful engagement, not forcing a choice.

I led the creative direction on a fresh digital identity built around a single soft, flowing curve. Visual shorthand for a personalized, easy-to-follow path. Friendly. Approachable. Unhurried. I directed the system across color, typography, and photography so every moment of the experience moves at the same steady pace the brand promises its members.

Less chaos, more clarity, and an identity that smiles politely while it gets the job done.

Studio | Heart Haus - CVS Health

Executive Director | Russ Meyer

Creative Director | Chris Lehmann

Senior Designer/Assc. Creative Director | Zach Janszen

Lead Designer | Scott Williams