I led the charge on a fresh digital branding system for Attain Health. The folks who make navigating Medicare feel less like a maze and more like an easeful walking path. Their mission was simple: help active seniors find the right health plan without the headache. My job was to design a system that actually looked and felt like that promise.

To capture the right vibe, we leaned into a soft, flowing curve throughout the identity, think “easeful engagement,” not “forcing you into a choice.” That curve plays up the idea of a personalized, easy-to-follow path for each member, while keeping things friendly and approachable. In short: less chaos, more clarity, and a design that smiles politely while it gets the job done.

Studio | Heart Haus - CVS Health

Executive Director | Russ Meyer

Creative Director | Chris Lehmann

Senior Designer/Assc. Creative Director | Zach Janszen

Lead Designer | Scott Williams