Care in flight, designed to land.
CVS Air Response is a drone delivery network built to get life-saving medications to communities during disasters and public health crises. It needed a name and a brand that could meet the moments that matter most.
CVS Air Response. Vital help in flight.
I led the visual identity for CVS's Enterprise Brand Practice, shaping the whole system around a single strategic idea: health care in motion.
I built the design system around three signature elements. Topographic map textures and birds-eye photography to reinforce "wherever you are." A dynamic blue gradient that doubles for open skies and calm confidence. A careful balance of new, distinctive elements with the familiar CVS Health visual cues that earn instant credibility in the field.
CVS Air Response can now reach communities in 4 minutes or less, serving 80% of Americans across urban and rural areas.
Studio | Heart Haus - CVS Health
Executive Director | Russ Meyer
Creative Director | Chris Lehmann
Senior Designer/Assc. Creative Director | Zach Janszen, Evan Boisvert
Designer | Charmaine Rodriguez, Alister Alarva
Launch teaser.
For the trade-show debut and launch, I created a teaser that brings the brand to life. It starts on the system’s topographic texture, sets the stakes with one line, then cuts to drone shots of flooded streets and intersections. Naloxone, epinephrine, and portable defibrillators arrive when they’re needed most.
System overview
Assembling the toolkit at a glance reveals marks, wordmark, color, typography, iconography, and topographic textures subtly animating into a cohesive design board, ready to share with partners and colleagues.
“In the field, the dedicated color palette already differentiates my team. The name, primary logo, and supporting elements really stand out in a crowd of ho-hum.”
Joshua Wright, Business Partner, CVS Air Response
