7-Eleven's 7-Select Go!Yum Ice Creams needed a refresh that could hold its own against the big freezer-aisle brands, and win over a younger shopper while doing it.

The flavor should be the headline.

I led the creative direction on a system that pushed the ingredients front and center: playful illustrations, saturated color, and photography that does most of the selling. Each pint is tuned to its own flavor while still reading as one family on shelf.

A party in a pint that actually earns the exclamation point!

Studio | BrandImage - Cincinnati, OH

Executive Creative Director | Don Childs

Creative Director | Scott Smith

Lead Designer | Zach Janszen