When Cindependent Film became the new steward of the historic Mariemont Theatre, the brief wasn't just to announce the news. It was to rally a community around something bigger.

A new iconic duo.

I built the concept around the partnership itself: two beloved Cincinnati institutions now pulling in the same direction. From there I wrote and directed a poster series pairing iconic movie duos with iconic Cincinnati duos. A layered wink at film culture and local pride, equal parts wit and warmth.

Working inside both existing brand systems, I concepted, copywrote, designed, and installed the full campaign on the theatre facade within two weeks of briefing.

The work landed. It helped drive a ~$500K fundraising effort and put real energy back around one of the city's most cherished neighborhood institutions.

Executive Director & Founder | Allyson West

Design Manager | Jennifer Mayhall

Copywriting | Zach Janszen

Sr. Designer/Creative Director | Zach Janszen