New Balance approached goDutch to come up with branding for their new line of made in the USA products. We were tasked with coming up with visual territories and strategy that their internal design team could use to influence the look, tone, and feel of this particular lineup. NB MADE offers products across all disciplines of NewBalance which need to be displayed with lifestyle, athletic, and product photography. The bold typography conveys a message or logo, using black and white or colored photography, showcasing and emphasizing either product photography or lifestyle photography. The system is adaptable to what needs to be communicated and emphasized with the focus always being on portraying an attitude and persona around the products. The consistent element is the red rectangular NBMADE logo.
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goDutch, Cincinnati