MyNB is the loyalty program for New Balance shoes. The goDutch studio team created the branding that was created for the program was based on a tiering system with Gold, Silver, and Bronze levels. The different tiers all shared similar qualities but were separated by a distinct color system. This color system was inspired by New Balance's Beta campaign and assets.

A major ask was to help users understand their point total and awards. For this, an app was created and designed to keep all the information for your loyalty rewards in one easy place. We also created a series of personalized email blasts that were catered to each individual signed up for the program. These included an up to date point total, personalized email with your name and current purchases, and priority access to sales based on past purchases.
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goDutch, Cincinnati