7-Eleven and BrandImage Cincinnati teamed up to redesign their entire lineup of premium 7-Select Go!Yum Ice Creams. They wanted to refresh the packaging to appeal to a millennial consumer and compete with top tier ice cream brands. Their ice cream focuses heavily on inclusions and flavors, and with numerous offerings, we wanted to highlight each delicious flavor uniquely. This is where the fun illustration, color, photography, and inclusions highlight each delicious quality.
___________________________
BrandImage, Cincinnati