extracare Rewards

Led the refresh and launch of CVS ExtraCare, including the introduction of a new premium tier, ExtraCare+. The project involved repositioning the ExtraCare brand to streamline and consolidate confusing rewards programs into a cohesive and user-friendly offering. Developed a refreshed brand identity that distinguished ExtraCare+ while maintaining a visual connection to the core brand. Collaborated closely with the marketing team to bring the new program to market, resulting in significant growth within the first quarter of launch.

Full guidelines available by request.