Brookside and goDutch teamed up to revamp their packaging and brand messaging. Looking at what makes Brookside unique is their dark chocolate combined with delicious granola and bold fruit flavors. We wanted to highlight these combinations and we came up with a bright, bold, colorful, split pack architecture. This split architecture can allow color for flavoring, illustration for story telling, but always keeping the focal point on the product form. Clusters look more bubbly and enticing with granola and fruit combined. While the covered fruit gems look more perfected and pristine. The granola bars also work nicely in the system with transparent wrapping and color for flavor.
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goDutch, Cincinnati