SCJohnson approached BrandImage to help create a new lineup of all natural pest control products. These all natural products would offer the same protection as traditional sprays and candles, but be completely made from all natural ingredients. Salt+Sky was a concept built around incorporating a chic and coastal lifestyle into a lineup of high end ingredient infused bug deterrents. Customers could go to stores and infuse their own tonics, and blend ingredients together. The name Salt+Sky came from the coastal horizon, where the sea and sky meet to become one. Salt+Sky brings protection and all natural ingredients together into one holistic offering.
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BrandImage, Cincinnati
7-Eleven and BrandImage Cincinnati teamed up to redesign their entire lineup of premium 7-Select Go!Yum Ice Creams. They wanted to refresh the packaging to appeal to a millennial consumer and compete with top tier ice cream brands. Their ice cream focuses heavily on inclusions and flavors, and with numerous offerings, we wanted to highlight each delicious flavor uniquely. This is where the fun illustration, color, photography, and inclusions highlight each delicious quality.
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BrandImage, Cincinnati
Brookside and goDutch teamed up to revamp their packaging and brand messaging. Looking at what makes Brookside unique is their dark chocolate combined with delicious granola and bold fruit flavors. We wanted to highlight these combinations and we came up with a bright, bold, colorful, split pack architecture. This split architecture can allow color for flavoring, illustration for story telling, but always keeping the focal point on the product form. Clusters look more bubbly and enticing with granola and fruit combined. While the covered fruit gems look more perfected and pristine. The granola bars also work nicely in the system with transparent wrapping and color for flavor.
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goDutch, Cincinnati
MyNB is the loyalty program for New Balance shoes. The goDutch studio team created the branding that was created for the program was based on a tiering system with Gold, Silver, and Bronze levels. The different tiers all shared similar qualities but were separated by a distinct color system. This color system was inspired by New Balance's Beta campaign and assets.
A major ask was to help users understand their point total and awards. For this, an app was created and designed to keep all the information for your loyalty rewards in one easy place. We also created a series of personalized email blasts that were catered to each individual signed up for the program. These included an up to date point total, personalized email with your name and current purchases, and priority access to sales based on past purchases.
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goDutch, Cincinnati
New Balance approached goDutch to come up with branding for their new line of made in the USA products. We were tasked with coming up with visual territories and strategy that their internal design team could use to influence the look, tone, and feel of this particular lineup. NB MADE offers products across all disciplines of NewBalance which need to be displayed with lifestyle, athletic, and product photography. The bold typography conveys a message or logo, using black and white or colored photography, showcasing and emphasizing either product photography or lifestyle photography. The system is adaptable to what needs to be communicated and emphasized with the focus always being on portraying an attitude and persona around the products. The consistent element is the red rectangular NBMADE logo.
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goDutch, Cincinnati
A packaging project where we tell the story of the unfortunate bird that was a little too confident. The panic of the bird escalates as the heat level goes up!
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Gravity, Cincinnati
goDutch studio was approached to design a fruit and nut bar with a big personality. The team came up with bars that focus on big flavor with healthy natural ingredients, and with a more authentic, real, and friendly design. The brand experience is playful with unique typography and allows for multiple combinations. Small details like illustrations, and graphics bring a sense of personality and humor to each individual flavor. The brand experience overall should feel light, fresh, and playful.
Crest's portfolio of BE's products was expanding into more flavor cued offerings of mouthwash. Landor was tasked with creating a more experiential line of mouthwash. The BE system uses a unique set of icons within a large icon to depict a more millennial experience. This is an exploratory of how we could extend the current system and add to the already robust system of iconography.
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goDutch, Cincinnati
goDutch was approached by Hershey to create new offerings around more health conscious versions of their classic candies. One of these ideas was to create a line of THIN offerings from other brands. We came up with conceptual artwork for each brand, and created a shape language to associate with the offering and products. The key visuals communicate good things come in small packages
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goDutch, Cincinnati
Such an iconic brand like Cadbury is loved all around the world. With this in mind, goDutch studio and Cadbury wanted to offer their classic flavors in a more shareable and fun way. Cadbury Mini's are a more premium offering, but keeps the light-heartedness of the Cadbury brand. The classic Cadbury purple is paired with a foil logo, and a gloss varnish of their recognizable C. The individually wrapped bars can be shared...or consumed all at once.
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goDutch, Cincinnati
The goDutch studio team, Chef Boyardee and DC Comics teamed up for a limited run of cans to celebrate the release of Batman v Superman. The characters chosen were Batman, Superman, Flash, Supergirl, Wonder Woman, and Batgirl. A range of options were created each with a different treatment. The first used the logo of each character with a comic book feel using bit mapped artwork and character colors. The second used more narrative imagery of each character in action over their particular cityscape. Finally, the chosen design held true to Chef Boyardee's brand equity, but showed each character's heroic portrait.
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goDutch, Cincinnati
