MyNB is the loyalty program for New Balance shoes. The goDutch studio team created the branding that was created for the program was based on a tiering system with Gold, Silver, and Bronze levels. The different tiers all shared similar qualities but were separated by a distinct color system. This color system was inspired by New Balance's Beta campaign and assets.
A major ask was to help users understand their point total and awards. For this, an app was created and designed to keep all the information for your loyalty rewards in one easy place. We also created a series of personalized email blasts that were catered to each individual signed up for the program. These included an up to date point total, personalized email with your name and current purchases, and priority access to sales based on past purchases.
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goDutch, Cincinnati
goDutch studio was approached by P&G to create an in house brand to help organize all of their Personal Health Care products, and create a focused message. The goal was to help consumers navigate the vast options for taking control of their health, finding the right product for their needs, and helping keep the information simple and concise. Another added layer to the system was to help P&G share their consumer data with industry professionals. This data helps with symptom management, consumer usage, and to provide a more in depth look into habits of consumers. Once the brand was created, we needed to help them design and implement their new office space in Mason. Graphics were created using the brand system, way finding, interior design to reflect the brand shape language, and 3D installations were created as well to show case brands and products.
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goDutch, Cincinnati
SCJohnson approached BrandImage to help create a new lineup of all natural pest control products. These all natural products would offer the same protection as traditional sprays and candles, but be completely made from all natural ingredients. Salt+Sky was a concept built around incorporating a chic and coastal lifestyle into a lineup of high end ingredient infused bug deterrents. Customers could go to stores and infuse their own tonics, and blend ingredients together. The name Salt+Sky came from the coastal horizon, where the sea and sky to become one. Salt+Sky brings protection and all natural ingredients together into one holistic offering.
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BrandImage, Cincinnati
New Balance approached goDutch to come up with branding for their new line of made in the USA products. We were tasked with coming up with visual territories and strategy that their internal design team could use to influence the look, tone, and feel of this particular lineup. NB MADE offers products across all disciplines of NewBalance which need to be displayed with lifestyle, athletic, and product photography. The bold typography conveys a message or logo, using black and white or colored photography, showcasing and emphasizing either product photography or lifestyle photography. The system is adaptable to what needs to be communicated and emphasized with the focus always being on portraying an attitude and persona around the products. The consistent element is the red rectangular NBMADE logo.
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goDutch, Cincinnati
7-Eleven and BrandImage Cincinnati teamed up to redesign their entire lineup of premium 7-Select Go!Yum Ice Creams. They wanted to refresh the packaging to appeal to a millennial consumer and compete with top tier ice cream brands. Their ice cream focuses heavily on inclusions and flavors, and with numerous offerings, we wanted to highlight each delicious flavor uniquely. This is where the fun illustration, color, photography, and inclusions highlight each delicious quality.
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BrandImage, Cincinnati
