New Balance approached goDutch to come up with branding for their new line of made in the USA products. We were tasked with coming up with visual territories and strategy that their internal design team could use to influence the look, tone, and feel of this particular lineup. NB MADE offers products across all disciplines of NewBalance which need to be displayed with lifestyle, athletic, and product photography. The bold typography conveys a message or logo, using black and white or colored photography, showcasing and emphasizing either product photography or lifestyle photography. The system is adaptable to what needs to be communicated and emphasized with the focus always being on portraying an attitude and persona around the products. The consistent element is the red rectangular NBMADE logo. ___________________________ goDutch, Cincinnati
Chef Boyardee + DC
The goDutch studio team, Chef Boyardee and DC Comics teamed up for a limited run of cans to celebrate the release of Batman v Superman. The characters chosen were Batman, Superman, Flash, Supergirl, Wonder Woman, and Batgirl. A range of options were created each with a different treatment. The first used the logo of each character with a comic book feel using bit mapped artwork and character colors. The second used more narrative imagery of each character in action over their particular cityscape. Finally, the chosen design held true to Chef Boyardee's brand equity, but showed each character's heroic portrait. ___________________________ goDutch, Cincinnati
Brookside and goDutch teamed up to revamp their packaging and brand messaging. Looking at what makes Brookside unique is their dark chocolate combined with delicious granola and bold fruit flavors. We wanted to highlight these combinations we came up with a bright, bold, colorful, split pack architecture. This split architecture can allow color for flavoring, illustration for story telling, but always keeping the focal point on the product form. Clusters look more bubble and enticing with granola and fruit combined, while the covered fruit gems look more perfected and pristine. The granola bars also work nicely in the system with transparent wrapping and color for flavor. ___________________________ goDutch, Cincinnati
This project explored the difference between what could be iconic or symbolic by using characters from the Batman comics. The content was chosen based on the impact Batman has had on pop–culture as well as the rich character histories. The posters are screen printed on sheet metal to follow a theme of Gotham City. The character illustrations are paired with symbol relevant to each character. The characters are illustrated in such a way that only the bare essentials are used to make up the illustrations. The symbols are created based on a characters ideals, history, or motives. An example would be a puzzle piece to represent the Riddlers obsession with leaving clues for the Gotham City Police to follow. ___________________________ NKU BFA Thesis
For Old Spice we were tasked with creating holiday pack designs to help showcase Old Spice's hair care lineup, as well as the traditional deodorant and body wash offerings. We paired these boxes with a national advertising campaign that showcased hair styles coming to life and being personified. Each box shows a certain hair style based on scent and haircare product. ___________________________ Landor, Cincinnati
199c All Star Edition
For the last two years a local Cincinnati design studio and gallery, BLDG, has hosted the 199C gallery show. This curated gallery show with local and national artists focuses on one thing, baseball. The show is hosted one week before Opening Day of the national baseball season and pieces range from fine art, design, quilting and textile design.
My piece this year was titled IT TAKES…and focused on the three key ingredients for winning Hustle, Bustle and Muscle. Taking these three words and pairing them up with the "Holy Trinity" of the Big Red Machine you see the physical embodiments of each characteristic. Hand drawn type was created for each, and then scanned and altered in photoshop to create a unique three piece set. ___________________________ 199c Hosted by BLDG, Covington KY
*All branding by BLDG and photography taken from #199C Instagram page with various users. You can visit BLDG's website here.
Such an iconic brand like Cadbury is loved all around the world. With this in mind, goDutch studio and Cadbury wanted to offer their classic flavors in a more shareable and fun way. Cadbury Mini's are a more premium offering, but keeps the light-heartedness of the Cadbury brand. The classic Cadbury purple is paired with a foil logo, and a gloss varnish of their recognizable C. The individually wrapped bars can be shared...or consumed all at once. ___________________________ goDutch, Cincinnati
My NB Loyalty
MyNB is the loyalty program for New Balance shoes. The goDutch studio team created the branding that was created for the program was based on a tiering system with Gold, Silver, and Bronze levels. The different tiers all shared similar qualities but were separated by a distinct color system. This color system was inspired by New Balance's Beta campaign and assets.
A major ask was to help users understand their point total and awards. For this, an app was created and designed to keep all the information for your loyalty rewards in one easy place. We also created a series of personalized email blasts that were catered to each individual signed up for the program. These included an up to date point total, personalized email with your name and current purchases, and priority access to sales based on past purchases. Crest's portfolio of BE's products was expanding into more flavor cued offerings of mouthwash. Landor was tasked with creating a more experiential line of mouthwash. The BE system uses a unique set of icons within a large icon to depict a more millennial experience. This is an exploratory of how we could extend the current system and add to the already robust system of iconography. ___________________________ goDutch, Cincinnati
goDutch studio was approached to design a fruit and nut bar with a big personality. The team came up with bars that focus on big flavor with healthy natural ingredients, and with a more authentic, real, and friendly design. The brand experience is playful with unique typography and allows for multiple combinations. Small details like illustrations, and graphics bring a sense of personality and humor to each individual flavor. The brand experience overall should feel light, fresh, and playful. Crest's portfolio of BE's products was expanding into more flavor cued offerings of mouthwash. Landor was tasked with creating a more experiential line of mouthwash. The BE system uses a unique set of icons within a large icon to depict a more millennial experience. This is an exploratory of how we could extend the current system and add to the already robust system of iconography. ___________________________ goDutch, Cincinnati