This project explored the difference between what could be iconic or symbolic by using characters from the Batman comics. The content was chosen based on the impact Batman has had on pop–culture as well as the rich character histories. The posters are screen printed on sheet metal to follow a theme of Gotham City. The character illustrations are paired with symbol relevant to each character. The characters are illustrated in such a way that only the bare essentials are used to make up the illustrations. The symbols are created based on a characters ideals, history, or motives. An example would be a puzzle piece to represent the Riddlers obsession with leaving clues for the Gotham City Police to follow.
For Old Spice we were tasked with creating holiday pack designs to help showcase Old Spice's hair care lineup, as well as the traditional deodorant and body wash offerings. We paired these boxes with a national advertising campaign that showcased hair styles coming to life and being personified. Each box shows a certain hair style based on scent and haircare product.
Chef Boyardee + DC
The goDutch studio team, Chef Boyardee and DC Comics teamed up for a limited run of cans to celebrate the release of Batman v Superman. The characters chosen were Batman, Superman, Flash, Supergirl, Wonder Woman, and Batgirl. A range of options were created each with a different treatment. The first used the logo of each character with a comic book feel using bit mapped artwork and character colors. The second used more narrative imagery of each character in action over their particular cityscape. Finally, the chosen design held true to Chef Boyardee's brand equity, but showed each character's heroic portrait.
199c All Star Edition
For the last two years a local Cincinnati design studio and gallery, BLDG, has hosted the 199C gallery show. This curated gallery show with local and national artists focuses on one thing, baseball. The show is hosted one week before Opening Day of the national baseball season and pieces range from fine art, design, quilting and textile design.
My piece this year was titled IT TAKES…and focused on the three key ingredients for winning Hustle, Bustle and Muscle. Taking these three words and pairing them up with the "Holy Trinity" of the Big Red Machine you see the physical embodiments of each characteristic. Hand drawn type was created for each, and then scanned and altered in photoshop to create a unique three piece set.
*All branding by BLDG and photography taken from #199C Instagram page with various users. You can visit BLDG's website here.
Oscar Mayer approached Landor Chicago to redesign their entire portfolio of offerings. After reviewing and creating a cohesive brand strategy. We looked at re-designing their premium tier of offerings including Oscar Mayer Selects, and Carving Board. The Selects design drew influence from a more premium butcher experience. While the Carving Board was meant to evoke the idea of home cooked leftovers. These design influences were taken all the way down to the containers each product was stored in.
Landor was approached by S2 Games in need of a logo for their new online role-playing video game called, Strife. The game is about a land at war over pieces of a magical obelisk. Multiple realms were created and all the pieces but one were recovered. Recent events in the game have made the location of the remaining piece known, and finding it can help bring peace, or plunge the world even deeper into war.
The logo takes direct influence from the lore of the game by showing a crumbling obelisk as the focal point. The base logo is a stone grey, but can take on colors of its surrounding environment, character art, or video effects. The only requirements are that the obelisk remain dimensional and the focal point, with the type flat vector.
*All character and environment artwork provided by S2 Games as well as animation for the video minus final logo animation.
Such an iconic brand like Cadbury is loved all around the world. With this in mind, goDutch studio and Cadbury wanted to offer their classic flavors in a more shareable and fun way. Cadbury Mini's are a more premium offering, but keeps the light-heartedness of the Cadbury brand. The classic Cadbury purple is paired with a foil logo, and a gloss varnish of their recognizable C. The individually wrapped bars can be shared...or consumed all at once.
Crest's portfolio of BE's products was expanding into more flavor cued offerings of mouthwash. Landor was tasked with creating a more experiential line of mouthwash. The BE system uses a unique set of icons within a large icon to depict a more millennial experience. This is an exploratory of how we could extend the current system and add to the already robust system of iconography.
A poster was created for the Ohio Riverways annual Paddlefest. The three day event is held on the Ohio River each year and consists of three separate festivals. The first is a Kid's Expo which educates inner city children about fishing, gardening, and swimming. The second event is the Roots on the River Music Festival. The main event, Paddle the Ohio kayak and canoe race, was in need of a logo.
The logo was created to evoke a sense of accomplishment at completing the 12 mile trek down the Ohio River to the finish line under the bridge. The poster focuses on the three main events with imagery of the tools for each one. The first being a fishing net for the Kid's Expo, the second being a guitar for the music festival, and third a paddle for the race.